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Executive Team
Our account management leaders are expert in developing creative new approaches to deliver your message. They maintain a hands-on approach across all PR activities and closely manage the tactical implementation of your public relations goals.
Whether you are rolling out a new product, enhancing reputation or improving corporate mindshare, our seasoned public relations teams will deliver tangible and measurable results that will make positive difference.
Executive Bios
Jessie Ho
Managing Director
Jessie has 10 years' experience as a specialist in public relations and integrated public relations campaigns. She previously worked for Publicis Dialog, Hill& Knowlton and Singapore Police Force.
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Some of the major clients that she had worked with include healthcare companies such as Osim International, Sanofi-Aventis, SSL Healthcare (Durex & SSL Healthcare), Advanced Medical Optics, and Abbott Laboratories. She has also worked with leading industry clients such as Harrah’s Entertainment, Wing Tai Asia, Lloyds Bank, DRB HICOM, Panasonic, and Konica Minolta.
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Yap Cheng Tong
Group Account Director
Cheng Tong brings to the table 35 years experience in journalism, public relations and integrated marketing communications. Career highlights include Straits Times, Shangri-La Group and Hill & Knowlton.
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He supports clients in key areas of PR practice, including counseling, strategic direction, media relations, crisis management and editorial content development. Clients he has supported were from various sectors including technology, retail, education, healthcare, banking and hospitality.
He believes in innovative and sustainable solutions that sharpen clients' competitive edge and invariably aims for a win-win client relationship. His mantra: "It is when clients succeed that Bang succeeds."
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