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BANG News Releases

SMa appoints BANG PR, adding to its industry portfolio

BANG PR’s recent SMa win, adds education to its already rapidly growing list of client industries

Singapore, 9 October 2007 - The SMa School of Management has named BANG PR as its consultancy of record beginning end-September 2007. BANG PR will undertake all public relations and media communications for the leading management school.

SMa School of Management (SMa SOM) is a wholly-owned subsidiary of the Singapore Manufacturers' Federation (SMa), a leading business federation with 75 years of history and over 2,800 corporate members across 12 industry groups in Singapore. The School has been providing training and educational courses since 1966 and annually trains over 6,500 students and professionals.

"As one of the leading education providers in Singapore and the region, SMa SOM is dedicated to offering our students a holistic business education backed by solid industry connections to over 2,800 companies in Singapore. This is an exciting time for us, as the SMa SOM sharpens its brand communications. BANG PR's formidable track record made them a natural choice to carry our communications strategy forward. I am confident that with their extensive consumer expertise, BANG PR will help us to elevate our market presence in the highly competitive private education sector," said Mr Samuel Teo, General Manager of SMa SOM.

Managing Director of BANG Public Relations, Ms Koh Juat Muay added, “We are very delighted with the new win. One of BANG’s strengths is in our wealth of highly experienced professionals with a strong business and consumer market focus. We look forward to helping SMa SOM build a stronger brand image through the upcoming targeted PR campaign.”

Focusing on young working adults and business professionals, the PR campaign aims to enhance SMa SOM’s position as the premier provider of business & financial education and a top school for networking and career advancement.


 

 
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