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BANG News Releases
Pinnacle International appoints CRUSH, BANG
Pinnacle International appoints CRUSH Advertising and BANG Public Relations to provide strategic brand counsel and media communications services.
Singapore, 15 January 2008 – Pinnacle International, a leading player in the automotive industry in Singapore, has appointed TNBT’s CRUSH Advertising and BANG Public Relations as its agencies of record since December 2007.
Having come a long way since it started out as a small trader of used cars in 1996, in a rented office with two desks and five staff, Pinnacle International has grown to become a leading name in the industry. Today, it has over 300 staff spread over a large global network of more than 30 countries. The company now also owns 4 subsidiaries- Pinnacle Motors, Pinnacle Pre-O, Pinnacle Export and Pinnacle Services.
Managing Director, Ms Valerie Tan said, ”Pinnacle International was in need of a brilliant communications partner that provided Total Integration of Services, has Regional Outreach, who Thinks Big and who Thinks In and Out of the Box. We found that in TNBT. At our first meeting, we reconfirmed that TNBT’s passion was widespread and evident through their team at BANG and CRUSH. We welcome on board TNBT’s Team in Pinnacle’s journey forward.”
General Manager of CRUSH Advertising, Mr Leonard Kang said, “With car buyers being more discerning and knowledgeable, Pinnacle International recognised the need to revamp themselves to be seen as a dominant and reputable player.”
“Beginning with Pinnacle’s ISO certification, there will be more exciting things happening in 2008 and with our combined experience in the automotive industry, we are happy to have this opportunity to work together with Pinnacle International to achieve their vision.”, added Managing Director of BANG Public Relations, Ms Koh Juat Muay.
CRUSH and BANG will be closely involved in developing strategic and tactical campaigns to enhance Pinnacle International image in the automotive industry.
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