BANG News Releases
DUMEX NAMES BANG AS PR PARTNER
Dumex appoints BANG PR to provide public relations support for their range of milk products
Singapore, 23 June 2008 – Dumex has named TNBT’s BANG PR as its consultancy of record beginning May 2008. BANG PR will undertake all public relations and media communications for Dumex’s range of milk products including Dumex All-In-One and MAMIL Gold.
Established in 1958, Dumex manufactures infant and child nutritional products at its state-of-the-art Nilai plant, and these products are then distributed in Malaysia and Singapore with exports to twenty countries in Asia, Middle East and Europe.
Managing Director of BANG PR, Ms Koh Juat Muay said, “We are excited to work with Dumex. We have come up with several exciting marketing PR strategies that will help Dumex build industry partnerships which includes a Corporate Social Responsibility programme. We look forward in helping Dumex to further strengthen their position as a leading brand in child and infant nutrition.”
The focus of the PR campaign will include the launch of new products, highlight key new ingredients and new innovative packaging of Dumex’s range of nutritional powdered milk products for infants and children.
Besides looking at potential event opportunities, BANG will also be looking for other means to extend external partnerships for Dumex.
The PR Campaign will run from May till October this year.
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