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Veteran Journalist Clement Mesenas Joins BANG Public Relations |
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Alonso Wins First Formula One Grand Prix Night-Race With a BANG! |
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Cool Rhino Cools Singapore Inside-out |
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Bang’s role in as PR Partner APC and AFCSR as Official PR Partner |
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Dumex Names BANG as PR Partner |
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BANG PR's Lee Ling Ling is Singapore's Outstanding Young PR Professional 2008 |
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KAO appoints BANG PR to launch new hair styling product |
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SMa appoints BANG PR, adding to its industry portfolio |
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Leading retailer BHG goes shopping and appoints BANG PR |
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BANG, BOOM and REAP win tender for National Day Assembly® Design Competition |
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BANG builds up portfolio in the healthcare IT Industry
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RHB Singapore Cup 2007 launched with a BANG
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BANG News Releases
COOL RHINO COOLS SINGAPORE INSIDE-OUT
Cool Rhino, Cooling Water launches its new product through BANG PR in Singapore
Singapore, 24 September 2008 – Cooling Water pioneer and South East Asia market leader Wen Ken Group has revolutionised the market with their latest addition, Cool Rhino. Cool Rhino is targeted towards the generation Y, who generally lead stressful active lifestyles and indulge in local spicy delights.
Made of de-ionized water and natural functional minerals such as Gypsum Fibrosum (Calcium Sulphate) and the added ingredient Calcitum, which is “cooling in nature”, Cool Rhino is the ideal coolant formulated to provide relief of body ‘heatiness’.
To highlight the cooling effect of Cool Rhino, a media launch party was organized on 17 September 2008 at Eski Bar. The media was greeted to Cool Rhino water bottles embedded in ice caps at sub-zero temperatures to communicate the message that Cool Rhino is cool inside-out! Mr.Joe Fam, Director of Wen Ken Marketing later broke the ice to unveil and officially launch Cool Rhino in Singapore.
Mr Fu Siang Jeen, Director of Wen Ken Group said, “A huge proportion of the population today has a much hectic and stressful lifestyle, particularly the young. With our expertise in cooling water, we decided to formulate a drink that will help them keep their system cool. We hope with the launch of Cool Rhino, more young people will benefit from the drink.”
Apart from its unique formulation, Cool Rhino comes in a distinct and sleek bottle (plastic) that resembles glass. The bottle design was awarded the Malaysia Good Design Award in 2007.
The event launch and PR campaign was managed by BANG PR and will run from September till November this year.
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