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RHB Singapore Cup 2007 launched with a BANG
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BANG News Releases
RHB Singapore Cup 2007 Launched with a BANG
BANG PR launches the RHB Singapore Cup 2007 Draw cum Launch at the RHB Bank’s Cecil Street Branch
Singapore, 25th April 2007 - For the first time in Singapore football history, the launch cum draw for the RHB Singapore Cup 2007 took place at the RHB Bank headquarters in Cecil Street. Taking that strategic move to the next level, RHB Bank’s corporate and consumer clients were also invited to participate in the drawing of teams. This was an idea that came collectively from RHB Bank and BANG Public relations, the PR Agency for RHB Bank.
Having the draw at the bank itself was gave the launch event a unique take, offering the media a fresh angle by turning the attention to RHB Bank as a sponsor by focusing on their involvement and value add to the local football scene. This is different from previous years where reports on the draw focused mainly on the teams taking part and previous winners.
More than just a premeditated move, having the draw at RHB Bank’s headquarters was also an added opportunity for RHB Bank to involve their staff as well as their corporate and consumer clients.
As the PR agency for RHB Bank, BANG went beyond inviting the local print and broadcast media representatives to cover the event. Reporters from overseas press, newswires and online media were also present at the event, taking the RHB Singapore Cup 2007 to a regional level.
Mr. Luke Diep, Service Quality & PR Manager, RHB Bank was pleased at the outcome of the event. “We wish to express our sincere appreciation to the team from BANG for the excellent event yesterday. Our management, customers, guests & colleagues was delighted to witness for first time, a premier regional knockout football tournament draw being held at the RHB bank premises. It was certainly very exciting for everyone! The success of this event would not have been possible if not for BANG’s commitment and dedication.”
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