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BANG News Releases

BANG PR WINS FOUR SKINCARE AND PHARMACEUTICAL BRANDS UNDER ZUELLIG PHARMA

BANG PR to provide public relations support for Original Source, Simple, Bioderma and Novartis.

Singapore, 30 June –Zuellig Pharma has named BANG PR as its sole PR partner starting this June 2008 for their beauty and pharmaceutical products - Original Source, Simple, Bioderma and Novartis.

BANG will be focusing on publicity and reinforcing the branding of the beauty and pharmaceutical brands under Zuellig Pharma by leveraging on its unique and specific selling points. This includes the 100% natural exotic ingredients and essential oils of Original Source hair care and shower products; Bioderma, the first independent laboratory in the French dermo-cosmetic market; Simple’s range of skincare products for sensitive skin and Novartis products ranging from Nicotinell nicotine patches to Voltaren Emulgel muscle pain medication.

The win comes after a previous project for Zuellig Pharma’s Original Source, Bioderma and Simple products, also handled by BANG PR in 2007.

Managing Director of BANG PR, Ms Koh Juat Muay said, “This is a great win for us. These are great products with strong benefits, well-established and cover a spectrum of target audiences. We are very happy to work with Zuellig Pharma once again and look forward to the excitement that these four brands will bring to us.” 

“We were looking for an agency that could support and help us in our marketing communication efforts. We have previously worked with BANG PR in 2007 and they are a dedicated team. Coupled with their all-rounded marketing PR approach for our brands, including support for tactical events and partnership developments, we are confident that we will be able to work together to bring our brands to the next level in the market.”, added Ms Samantha Woo, Marketing Manager of Zuellig Pharma.

The PR campaign will run from June till November this year.




 

 
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